The Art of Follow-Up Finesse: Stop Nudging, Start Giving

If you’ve been paying attention, you’ll know I’ve been MIA for the last three weeks. No newsletter. We had another unexpected death in the family—two in a few months. And I’ve always believed life and family come first. I don’t schedule just to keep the wheels turning. I stop. Because I don’t care for the ‘creator’ mentality.

Anyway, a few weeks ago, I promised to share some pointers on following up with finesse.

What does that even mean? Most people think follow-up is an annoying email sequence or a “Jonny?” bump. That’s not following up—it’s nudging. And it’s invasive.

Yes, it takes 3–4 touches to get a response, and 9+ for the stubborn ones. But that doesn’t mean pushing until they cave. It means consistently showing up as someone with value.

Instead of ‘asking,’ give. Reciprocity is powerful.

So when you get ghosted, get creative.

• Send them an asset that actually helps—something valuable enough that they’d have happily paid for it.

• Share a podcast, youtube or book recommendation that’s relevant to their challenges.

• Find out what they love and hit them with a “shock and awe” package (shoutout to my good friend Kevin Casey).

Ditch the sequence. Be someone who gives without expectation. Do it 10–12 times before you tell me it doesn’t work. Then watch how many new opportunities show up in the next four weeks.

You should be doing this ‘instead’ of tired sequences, and when you get ghosted. Same deal.

As promised, Vanquish in under 1 minute…on a Sunday!