Vanquish Effect: Outreach templates don't work

There are endless cold email or LinkedIn outreach templates—just Google them. But here's the shocker: none of them will work for you. Why?

1. Diminishing Returns: Aaron Ross knew this in Predictable Revenue way back when he refused to print templates. The more public a template becomes, the less effective it is. When everyone uses it, it stops being different. 

2. Contextual Optimisation: What works for me won’t work for you. Success depends on countless nuanced factors: your profile image, headline, bio, title, experience, language, name, and more. Every element shapes how your outreach is perceived. You're human, speaking to humans. Context is everything. 

   
   

   So, what’s the answer? 98% of executives I talk to seek the "golden template" for top-of-funnel success. But it's not out there, and it certainly won't come from me. I don’t even offer my clients templates, I give them the skills to create them.

   
   

   Instead, find your voice. Speak like you in every interaction. Check your profile base—what does it say about you? How will your message be interpreted in that context?

   
   

   A/B test everything, iterate tirelessly until your response rate soars. It’s possible—mine is 80%. You can achieve the same. Look within for your outreach solutions, not to pre-made templates. Or…sink deeper into the red ocean of template hunters.

   
   

   As promised, Vanquish in under 1 minute.