Vanquish Effect: Why your prospects aren’t buying from you

We’re living through the noisiest time in marketing history. Everyone’s vying for attention, trying to stand out, trying to win more business—for themselves or their companies.

Self promotion, content, advertising, there is nothing you can do that isn’t already being done…in bulk. Except—there is.

Did you ever stop to wonder whether you’re too busy ‘trying to be be impressive’ to deeply connect with those you wish to attract? What if the key wasn’t in singing your own praises or flaunting your credentials, but doing the exact opposite?

Whether you’re selling SaaS or offering professional services, the only thing that matters is your prospects—not you. They don’t care about your polished pitch deck, your success stories, or your resume. Trust me.

When we show up with humility, without ego and genuinely curious to learn about their problems, goals and dreams, that’s when we stand out. Because few do it, yet this is all they care about, and your sole aim in any interaction with a potential customer is to give them the confidence that you have the solution they need.

Do you think that people gain this confidence from sellers who show up looking to impress, looking too wise and talking too smart? They don’t.

Drop the crap, show up as your authentic self. Burn the stories that no longer serve you. Ask. Listen. Credentials don’t win deals; empathy, understanding and curiosity does.

As promised, Vanquish in under 1 minute.

Focussing on the being impressive instead of being curious is why your prospects aren’t buying from you. I believe that taking yourself too seriously and trying to be impressive kills success.