Why your sales messaging is sh*t

Most of the advice out there on sales messaging is wrong. Think about the last 10 cold emails or DMs you received. Were you:

• Impressed by how much they “knew” about you?

• Warmed by their ‘Ned Flanders’ friendliness?

• Seduced by their excited tone?

• Flattered by their awkward compliments?

• Blown away by how well they guessed your problem (and missed by a mile)?

Now ask yourself: How many calls did you book with them?

Exactly. Delete. Block. Move on.

Here’s how your sales messaging lands vs. how you think it does:

• You: Personalisation | Them: Creepy. "How do they even know my dog’s name?"

• You: Hyper-personalisation | Them: AI. "Great, ChatGPT wrote to me."

• You: Friendly | Them: False. "Mate, you’ve never met me."

• You: Excited | Them: Needy. "Calm down, it’s not a bottle of Château Margaux."

• You: Complimentary | Them: Insincere. "I’m sure my profile photo screamed ‘visionary’ to you."

• You: Features | Them: Used car salesman. "Back off Cardone"

• You: Problems | Them: Arrogant assumptions. "Wow, you really get me."

• You: Call To Action | Them: Desperation. "Book a call? You first, champ."

You get the gist.

So, what then? Look at what everyone else is doing—and do the exact opposite. You’ll land pretty close to the mark. Dump the scripts. Lose the AI tools. Switch off YouTube.

Go guerrilla. Strip it back, get raw, and go against your instincts.

As promised, Vanquish in under 1 minute.

Messaging is everything, especially in a world where response rates hover around 0.2%. The good news? The slicker the tools and AI get, the easier it is for you to stand out by just being real.